Submit Your Presentation Proposal for Build Business 2018

Deadline: Call for Speakers closed on October 8, 2017

Build Business 2018 will be focused on BUILDING BUSINESS. Hosted by the Society for Marketing Professional Services (SMPS), this annual conference is the premiere educational event for marketing and business development professionals in the architecture, engineering, and construction industries.

The three‐day conference will blend the concepts of Build Yourself, Build Your Firm, and Build the World, which, when leveraged together, create a better person, a better company, and a better industry. Those selected to speak at Build Business will be chosen because of their ability to inspire, challenge, and support the success in the participants’ careers and lives. Each day will tackle one of those topics*.

Build Yourself (Wednesday, August 15)
Sessions focused on coaching and professional career development to help attendees build essential skills that will advance their career in all practice settings and at all levels within the profession.

Build Your Firm (Thursday, August 16)
Sessions focused on how to leverage marketing and business development to build strong, profitable businesses. Speakers will focus on forward‐thinking insights, marketing, business development, leadership strategies, measurement metrics, and more.

Build the World (Friday, August 17)
Sessions are focused on encouraging new ways of thinking with tools, insights, and inspiration to take businesses to the next level. Amid technological and economic changes, how are fresh‐thinking and entrepreneurial marketing leaders adapting their strategies to benefit their companies?

*These are suggested topics for each area and is not an all-inclusive list. If you have a topic that would fit well under any of these definitions, please submit it.

Please Note: Build Business is seeking original presentations related to the themes outlined above. Proposals submitted to other conferences (whether accepted or not) and sessions previously presented to SMPS audiences locally, regionally, or nationally, will not be considered. Content for this conference must be 100% original and created with our 2018 attendees in mind.

Session Formats
The 75-minute sessions will be delivered in a variety of formats for all learning styles as outlined below.

Continuous Learning Philosophy
believes learning is a progression, not simply the transfer of information from an expert to a learner. To uphold this philosophy, SMPS actively seeks speakers who possess the following key qualities:

  • Command of Subject Matter: Each speaker is chosen based on his or her expertise in a specific content area.
  • Willingness to Teach: While command of the subject is essential, it is not the entire picture. Speakers should enjoy teaching and be willing to put forth effort to create a memorable learning experience.
  • Effective Interpersonal Skills: The ability to read and react to audiences is a prerequisite for a good communicator. Effective speakers and moderators are most concerned with what the audience is learning.
  • Effective Listening Skills: Good listeners use reflective listening techniques before responding to a question from the audience. This ensures that the speaker or moderator understands what is being asked and validates to the learners they are being heard.
  • Use of Sound Instructional Methods: Adults learn more when they are actively involved. SMPS asks that all speakers and instructors find ways to increase involvement and interactivity of participants.
  • Willingness to Improve: Speakers will receive feedback based on evaluations from the participants, audience comments, and observation.

Tips for writing a good proposal for a great conference session:
• Help the conference planning committee understand why your session is the right one for Build Business.
• Keep the audience in mind: they’re technical, professional, and already smart. They will easily detect a marketing pitch.
• Clearly identify the level of the talk and why people will want to attend: is it for beginners or for gurus? Is this a trending topic or a tutorial?
• Be bold and creative in your exploration of a topic. Audience members enjoy stories about what went wrong, what went right, how you selected a technique, and the human dynamics of applying a certain BD or marketing approach.
• Be authentic. Your peers need original presentation ideas that focus on real world scenarios, relevant examples, and knowledge transfer.
• If you are proposing a panel, tell us who else would be on it.
• Present something relevant. One of your challenges as a proposer is to demonstrate that you understand attendees might need an extra reason to pay attention to something they might otherwise think of as “settled.”

Writing Learning Outcomes
In preparing proposals, presenters are asked to provide learning outcomes for the sessions they are proposing. Learning outcomes are statements that specify what participants will know or be able to do as a result of a learning activity. These encompass knowledge, skills, and/or attitudes. Learning outcomes accomplish the following:
• Focus on behavior that needs to be changed
• Serve as guidelines for content, instruction, and evaluation
• Identify specifically what needs to be learned
• Convey to the learner exactly what needs to be accomplished

Learning outcomes are truly learner‐centered, observable, measurable actions by the learner. Learning outcomes contain three elements:

1. who is to perform,
2. what actions they are to take, and
3. a result to be achieved.

A sample learning outcome would be:
Attendees will identify their firm’s differentiators to develop a unique value proposition.
(who) (action) (outcome or result)


Deadline: Proposals must be received by 11:59 pm ET on October 8, 2017.
Proposals will not be accepted after this date.

All proposals for the SMPS conference must be submitted electronically via the Build Business Online Abstract Submission System. The submission process is managed entirely in an online environment. When accessing the system, you will be guided through each step of the submission process. You may exit and enter the system as many times as needed to edit and complete your proposal.

Per the guidelines, you will be required to submit a three‐to five‐minute video that demonstrates your presentation style. The video will be viewed by the Conference Planning Committee as part of the vetting process. Videos are not due till October 31st, so that you can submit your proposal by the deadline.

Following are the simple steps you’ll need to take to submit your video*:

1. Record your video through your computer’s camera or with a mobile device
2. Upload your video to a video sharing platform such as: Vimeo, YouTube, etc.
3. Provide the link to your video in your application or email to

*or you may submit a video of a previously recorded presentation

Please visit these URL’s to access the Online Abstract Submission System and submit a presentation proposal for Build Business 2018.

Session Submission Site:


Session Summary and Video
Selected speakers will be required to provide a session summary and session promotion video. The summary provides attendees with additional information to consider as they decide which sessions to attend. Conference summaries may be published in SMPS publications with prior notification of and credit to the author. Videos will be published on the SMPS YouTube channel. Each speaker is required to submit a 500‐word conference summary on his or her topic as well as a two-minute video that conveys to attendees why they should attend your session by March 1, 2018.

Conference Recording
To make the valuable information from Build Business accessible to individuals who cannot attend the conference, Build Business educational sessions may be audio or video recorded and made available for purchase on CD‐ROM and/or via the Web after the conference. This is an excellent opportunity for presenters as it expands their exposure to a greater audience.

Submission of a session proposal in response to this RFP requires your acceptance of this requirement and conveys your permission to record your session if the conference planning committee selects it.

Speaker Benefits
Participation as a presenter in Build Business is voluntary. In recognition of a presenter’s contribution of time and effort, a complimentary full‐conference registration is awarded to presenters whose proposals are accepted. However, each presenter remains responsible for his or her own expenses (travel, lodging, etc.).

Please contact Dan Reilly at SMPS with any questions about this process. Phone: 800.292.7677, x223.

Have you heard a speaker you would recommend for Build Business? Please forward this web page url and encourage him or her to submit a session proposal.